---
title: "Behind the Agent: How Hazel Built an AI Coworker for Consumer Brands | Online Webinar | MotherDuck Events"
description: "Join us for Behind the Agent: How Hazel Built an AI Coworker for Consumer Brands - a online data engineering event. Hazel started out predicting customer lifetime value, then built an AI coworker that answers any question a consumer bra..."
canonical: "https://motherduck.com/events/behind-the-agent-how-hazel-built-an-ai-coworker-for-consumer-brands-2026/"
---

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# Behind the Agent: How Hazel Built an AI Coworker for Consumer Brands

Online
Date & TimeOct 21, 2026 at 4:30 PM Coordinated Universal Time

LocationOnline

## About This Event

Hazel started out predicting customer lifetime value, then built an AI coworker that answers any question a consumer brand has about its business. Co-founder and CTO Patrik Devlin joins host Alex Monahan to talk through the data stack underneath it.

### What You'll Learn

- How Hazel gives every customer a separate database on MotherDuck
- How context built from dbt documentation helps the agent understand the data
- How the agent's memory learns from users' questions over time

### Who Should Attend

This event is ideal for:

Technical LeadersFoundersData Engineers

### Event Details

DateOct 21, 2026
Time4:30 PM Coordinated Universal Time
FormatOnline
PriceFree
[Register](https://luma.com/motherduck-hazel?utm_source=eventspage)

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## More Upcoming Events

[OnlineOct 15, 2026 - Online](/events/getting-everyone-on-the-same-numbers-2026/)

### [Getting Everyone on the Same Numbers](/events/getting-everyone-on-the-same-numbers-2026/)

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