Faraday
DATA SCIENCE & AI
Faraday is a consumer data and predictive intelligence platform that helps companies understand who their customers are, what they’re likely to do next, and how to act on that insight. Faraday combines first-party data with real-world consumer context to power smarter decision-making across marketing, growth, and agentic workflows.
Faraday + MotherDuck Integration
Faraday integrates with MotherDuck by connecting directly to your MotherDuck database to read customer data and write enriched outputs back. This integration allows teams to enrich existing datasets with real-world consumer context—without standing up complex data infrastructure or managing third-party data pipelines.
Using Faraday, teams can append consumer data, define cohorts, and deploy enriched datasets back into MotherDuck, where they can be queried, analyzed, or served to downstream applications and AI agents in real time. Together, Faraday and MotherDuck make it easy to move from raw data to context-aware decisions—quickly and securely.
