How to choose an OLAP database when Postgres isn't enough for embedded analytics (decision guide for engineering leaders)
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Executive summary: OLAP decision matrix for teams outgrowing Postgres
The Problem: Postgres dominates operational databases, but its row-oriented architecture hits a hard physical wall with analytical workloads. As data grows beyond RAM or join complexity increases, you'll face vacuum contention, memory thrashing, and query latency that's just not acceptable.
The "Big Data" Trap: The industry default has been to migrate immediately to heavy scale-out systems like Snowflake or BigQuery. But for datasets under 10TB ("Medium Data"), distributed architectures often introduce unnecessary complexity, network latency floors, and high minimum costs.
The Decision Framework:
| Architecture | Representative tools | Best fit scenario | Key trade-off |
|---|---|---|---|
| Scale-up / serverless | MotherDuck, DuckDB | < 10TB Data. Interactive dashboards, embedded analytics, SaaS apps, and teams wanting Postgres-like simplicity with OLAP speed. | Not suitable for multi-petabyte, enterprise-wide data meshes. |
| Scale-out | Snowflake, BigQuery | > 100TB Data. Massive enterprise-wide reporting, heavy batch ETL processing, and legacy migration from Teradata/Hadoop. | High "cold start" latency, 60s minimum billing increments, and complex cluster management. |
| Real-time streaming | ClickHouse, Tinybird | High Velocity. Sub-second ingestion requirements (logs, IoT), high-QPS machine-generated data. | High operational complexity (sharding/Zookeeper), limited SQL join capabilities. |
Why Postgres hits a wall for analytics (and why you may not need "big data")
For most engineering leaders, the "Postgres Wall" is a specific, visceral moment. The decline isn't gradual. It's the day a critical customer-facing dashboard times out.
It's the morning you wake up to find your read replica lagging by hours because a heavy analytical query held a lock that blocked autovacuum, causing table bloat that degraded your primary OLTP application.
For the last decade, the reflexive answer was: "ETL it to Snowflake or Redshift."
Honestly, this was often an over-correction. While valid for Fortune 500 enterprises with petabytes of data, the "Scale-Out" approach forces startups and mid-market companies to adopt distributed system complexity for data that could fit on a single modern SSD.
Most teams outgrowing Postgres don't have a "Big Data" problem. They have a "Medium Data" problem, typically between 100GB and 10TB.
At this scale, the overhead of distributing queries across a cluster (shuffling data over the network) often makes queries slower and more expensive than necessary.
This guide gives you a technical evaluation framework for the "Post-Postgres" stack. We'll move beyond feature comparisons and focus on architectural fit, examining three distinct approaches: Scale-Out, Real-Time, and the modern Scale-Up architecture. We'll evaluate these based on Developer Experience (DX), Performance Isolation, and Total Cost of Ownership (TCO) to help you choose the right engine for your next phase of growth.
How to confirm you've outgrown Postgres for analytics
Before evaluating external vendors, confirm that your performance issues are structural (architectural mismatch) rather than optimization failures (missing indexes). Vendors will happily sell you a warehouse you don't need yet.
First, make sure you've exhausted the low-hanging fruit:
- Indexing: Have you analyzed query plans (
EXPLAIN ANALYZE) to ensure you aren't doing sequential scans on filtered columns? - Materialized Views: Are you pre-aggregating heavy reports?
- Partitioning: Are you using
pg_partmanto break down large time-series tables?
If you've done these and performance still lags, look for these "Red Line" indicators that signal you've hit the architectural limit of a row-store:
Sign 1: vacuum contention and table bloat
Analytical queries often require long-running transactions to ensure a consistent snapshot. In Postgres, as long as a transaction is open, the autovacuum daemon can't clean up dead tuples (old row versions) created by updates or deletes in the main application.
If your analytics cause your tables to bloat, slowing down your transactional app via vacuum contention, you've got an architectural conflict. Analytics are now threatening your uptime.
Sign 2: I/O bandwidth limits from row-based reads
Postgres is a row-store. If you run SELECT AVG(price) FROM orders, Postgres must read every column in the orders table row by row from the disk, even if the row is 2KB wide and the price column is only 4 bytes.
This effect, called "I/O amplification," saturates disk bandwidth. If your pg_stat_statements show high shared_blks_read despite good indexing, you're burning I/O reading data you don't need.
Sign 3: CPU bottlenecks from limited parallelism and no vectorization
Postgres has made strides in parallel query execution, but remains fundamentally conservative. Postgres often defaults to single-threaded execution or limits parallelism to avoid impacting OLTP throughput.
And Postgres lacks "vectorized execution," the ability to process data in batches using SIMD (Single Instruction, Multiple Data) CPU instructions. If your complex aggregations are CPU-bound but only use one core, you need an OLAP engine.
OLAP architectures to consider: scale-up, scale-out, and real-time streaming
The OLAP market isn't a monolith anymore. It's segmented into three distinct architectural approaches. Understanding these differences matters more than comparing feature checklists.
Scale-out OLAP warehouses (Snowflake, BigQuery, Redshift)
These systems are built on a "Shared-Nothing" or "Shared-Disk" distributed architecture. When you run a query, the system spins up a cluster of machines, shards your data across them, and executes the query in parallel.
- Architecture: Distributed, multi-node clusters.
- The Trade-off: Infinite scale comes with high coordination overhead. Every query involves a "scatter-gather" phase where nodes must communicate over the network. This coordination introduces a latency floor. Even a simple query might take 500ms-1s just to coordinate.
- Best for: Enterprise-wide reporting, 100TB+ datasets, and massive batch processing where raw throughput matters more than interactive latency. If you're migrating a legacy Teradata or Hadoop implementation, or paying heavily for BigQuery storage scans, this category fits.
Real-time analytics databases (ClickHouse, Druid, Pinot)
These engines prioritize speed above all else, often powering user-facing features like "Who viewed your profile" or observability platforms.
- Architecture: Heavily indexed, often using Log-Structured Merge (LSM) trees or specialized immutable segments.
- The Trade-off: Operational complexity. Managing Zookeeper clusters, sharding keys, and balancing replicas can be a full-time job (though managed versions exist). These engines also often lack full SQL support, particularly around complex joins, preferring flat, wide tables.
- Best for: Log observability, sub-second event ingestion, and high-velocity machine-generated data. If you need to ingest 1 million events per second and query them instantly, look at ClickHouse or similar tools.
Scale-up and serverless OLAP (DuckDB and MotherDuck)
This newest category bridges the gap between the simplicity of Postgres and the power of a warehouse. Scale-up architecture runs queries on a powerful, vectorized engine (often a single node or "super-node") rather than a distributed cluster.
- Architecture: Decoupled compute and storage, using a vectorized execution engine (DuckDB) that processes data in columnar batches. This architecture avoids the network shuffle overhead of distributed systems.
- The Trade-off: Not designed for Petabyte-scale batch jobs.
- The Advantage: "Interactive" speed. Because there's no cluster coordination overhead, queries can return in milliseconds. Scale-up retains the "feel" of a single Postgres instance. Simple to manage, no partitioning strategies required. But it delivers the performance of a columnar store.
- Best for: SaaS embedded analytics (customer-facing dashboards), Data Science exploration, and "Medium Data" workloads (under 10TB) where low latency and Postgres-like simplicity are paramount.
Architecture comparison: scale-out vs real-time vs scale-up
| Attribute | Scale-out (e.g., Snowflake) | Real-time (e.g., ClickHouse) | Scale-up (e.g., MotherDuck) |
|---|---|---|---|
| Ideal data scale | 10 TB - Petabytes+ | Gigabytes - Terabytes (Streaming) | Gigabytes - 10 TB |
| Typical query latency | Seconds to Minutes | Sub-second | Milliseconds to Seconds |
| Concurrency model | Queued or via costly cluster scaling | High QPS via sharding | High via isolated, per-user compute |
| Operational overhead | High (tuning, cost management) | Very High (cluster management) | Low (serverless, zero-tuning) |
Evaluation criteria 1: developer experience (DX) and workflow
When evaluating an OLAP solution, engineering leaders often overlook the daily workflow of the individual developer. The friction involved in writing, testing, and deploying data logic creates a massive hidden cost in velocity.
How local-first development affects OLAP choice
Traditional scale-out warehouses (Snowflake, BigQuery) are cloud-only. To write a query, run a unit test, or debug a transformation, the developer must push code or data to the cloud.
This introduces latency (network round trips) and breaks the "flow state." Cloud-only systems force a "write, deploy, wait, debug" cycle that runs significantly slower than local development.
The modern Scale-Up architecture (DuckDB/MotherDuck) supports a Hybrid Execution model instead. The engine runs locally on the developer's laptop (via a simple binary or Python library) just as easily as in the cloud. Developers can run unit tests against local data instantly, without an internet connection or cloud costs.
Why dev/prod parity matters for analytics SQL
A common source of bugs in data engineering is the discrepancy between the local testing environment (often SQLite or a Dockerized Postgres) and the production environment (Snowflake/BigQuery). SQL dialects differ, function availability differs, and null handling differs.
When you select a solution that uses the same engine locally and in production, you eliminate this entire class of bugs. If the query runs on the laptop, the query runs in the cloud.
Language integration: Arrow and zero-copy data access
Look closely at how the database integrates with your application language (likely Python or JavaScript/TypeScript).
- JDBC/ODBC is the old way: Sending data over a socket via row-based serialization is slow and CPU-intensive.
- Apache Arrow is the new way: Modern engines support Zero-Copy transfer. DuckDB, for example, can read directly from Python memory (Pandas/Polars dataframes) and write back to them without copying the data. This allows for high-performance data apps where SQL and Python logic interleave.
Querying data in place (S3, Parquet, files) without heavy loading
Finally, evaluate the friction of data ingestion. Traditional warehouses demand you load data into their proprietary storage before you can query it.
A modern architecture should support querying data in situ, whether that's a Parquet file in S3, a JSON file on a laptop, or a CSV over HTTPS, without a mandatory, heavy COPY INTO command. This "Data Lake" capability allows for rapid exploration before committing to an ETL pipeline.
Evaluation criteria 2: concurrency and performance isolation
If you're building customer-facing analytics (e.g., an embedded dashboard in your SaaS product), concurrency is your biggest technical risk. A warehouse used for internal BI has very different requirements than a production application backend.
What is the noisy neighbor problem in analytics?
In many traditional warehouse setups, compute resources are shared. A Data Scientist running a complex machine learning model training job on the warehouse can saturate the I/O or CPU, causing the CEO's dashboard or a customer's report to hang.
Scale-out architectures attempt to solve this with auto-scaling clusters or queues.
- Queues (e.g., Redshift): Incoming queries wait in line. This destroys latency guarantees for customer-facing apps.
- Auto-scaling (e.g., Snowflake): The system spins up additional clusters to handle load. This works, but reacts slowly (often taking seconds to spin up) and costs more (you pay for the extra compute capacity even if you only needed a fraction of it).
Per-user compute isolation for embedded analytics
The Scale-Up/Serverless approach (specifically MotherDuck) handles concurrency differently through Per-User Tenancy. Instead of a shared massive cluster, every user (or connection) gets their own isolated compute engine (a "Duckling").
This means your background ETL job runs on its own CPU, and your customer-facing dashboard runs on a completely separate CPU. Jobs share the storage layer (which is highly scalable object storage) but don't contend for compute resources. You get consistent performance for high-concurrency applications without the unpredictable cost spikes of auto-scaling clusters.
What "interactive" latency means for customer-facing dashboards
For embedded analytics, "interactive" means sub-second response times, typically under 200ms.
Scale-out systems often have a "latency floor" of 500ms to 1 second simply due to query planning overhead and network coordination across nodes. Even for small data, they can't go faster than their coordination protocol allows.
Scale-up architectures, lacking this network overhead, can deliver true interactive performance for applications.
Evaluation criteria 3: total cost (TCO) and billing granularity
Pricing models for data warehouses are notoriously complex. For "Medium Data" workloads, the Total Cost of Ownership (TCO) is rarely driven by storage costs ($23/TB/month is standard). Compute efficiency and billing granularity drive costs.
Why warehouse billing minimums cause surprise costs
Cloud warehouses typically charge using "credits" based on how long a cluster runs. The critical detail is the minimum billing increment.
Most scale-out vendors (Snowflake, Redshift Serverless) enforce a 60-second minimum. If your cluster starts, runs a query for 0.5 seconds, and shuts down, you're billed for 60 seconds.
Example: 60-second vs 1-second billing minimums
Look at a common scenario: a dashboard that refreshes every 5 minutes. The query is efficient and runs in 0.5 seconds.
-
Competitor (60s Minimum):
- Query runs for 0.5 seconds.
- System bills for 60 seconds.
- Result: You're paying for 59.5 seconds of idle time. That's a 120x overpayment factor.
-
Modern Serverless (1s Minimum):
- Query runs for 0.5 seconds.
- System bills for 1 second (or the exact duration).
- Result: You pay for what you use. This 60-second minimum billing difference fundamentally changes the economics of high-frequency dashboards.
| Parameter | Competitor (60s minimum) | Modern serverless (1s minimum) |
|---|---|---|
| Actual query runtime | 0.5 seconds | 0.5 seconds |
| Billed duration per query | 60 seconds | 1 second |
| Queries per hour (every 5 min) | 12 | 12 |
| Total billed time per hour | 720 seconds | 12 seconds |
| Cost overpayment factor | 60x | 1x (baseline) |
Idle compute costs and auto-suspend trade-offs
To mitigate cold starts, teams often leave warehouses running. But "Auto-Suspend" settings (how long the cluster waits before shutting down) are a double-edged sword.
Set the timer too short, and users suffer constant cold starts. Set it too long, and you burn money on idle compute.
The ideal model for "Medium Data" is purely usage-based with negligible minimums and a true scale-to-zero architecture that wakes up instantly. This lets you support spiky workloads (e.g., users checking dashboards only in the morning) without paying for a 24/7 server.
Evaluation criteria 4: security, governance, and compliance
For engineering leaders, security isn't a "nice to have." It's a gatekeeper. If the solution can't secure customer data, performance is irrelevant. Modern data tools must be evaluated on their security posture relative to the enterprise standards you already maintain in Postgres.
Access control: RBAC and SSO (OIDC/SAML)
Moving from Postgres to a warehouse shouldn't mean losing control. You need a system that supports granular RBAC.
Can you define permissions at the Database, Schema, and Table levels? And does the system integrate with your existing Identity Provider (IdP) via OIDC or SAML (e.g., Okta, Auth0)? Managing database users manually creates operational risk. Automated provisioning via SSO is the standard.
Compliance checklist: SOC 2, HIPAA, and GDPR
Review the vendor's compliance attestations. SOC2 Type II is table stakes for any B2B SaaS tool.
If you handle healthcare data, HIPAA readiness (and the ability to sign a BAA) is mandatory. If you operate in Europe, GDPR compliance regarding data residency (where the data is physically stored) and the "Right to be Forgotten" (capability to delete specific user data efficiently) is critical.
Encryption and private networking (TLS, PrivateLink)
Data must be encrypted at rest and in transit (TLS 1.2+). But for higher security environments, evaluate Private Networking capabilities.
Does the platform support AWS PrivateLink or similar technologies? This ensures that traffic between your applications (running in your VPC) and the data warehouse never traverses the public internet, significantly reducing the attack surface.
Common security gaps in newer analytics platforms
Be wary of newer "Real-Time" or open-source-only tools that treat security as an afterthought. Enterprise-grade features like Audit Logging (tracking who queried what and when) are often missing in early-stage tools but are essential for post-incident forensics.
Make sure the vendor treats security as a first-class citizen in their architecture.
Alternative to migration: augment Postgres with a columnar engine
Migration is expensive. It involves rewriting queries, moving data pipelines, and retraining the team. Before you commit to a full migration to a separate warehouse, consider a "Hybrid Path" that's gaining significant traction: Augmenting Postgres with a columnar engine.
Hybrid approach: using a Postgres extension for OLAP
Innovations in the Postgres extension ecosystem now let you embed high-performance analytical engines directly inside your existing Postgres instance. The prime example is pg_duckdb.
The pg_duckdb extension replaces the standard Postgres execution engine for specific queries while reading the same data. It effectively turns Postgres into a hybrid transactional/analytical processing (HTAP) system for medium-scale workloads.
How pg_duckdb works (high level)
With pg_duckdb, you can query data stored in object storage (S3/Parquet) or standard Postgres tables using DuckDB's vectorized engine, all via your standard Postgres connection.
- Zero ETL: You don't need to move data to a new server.
- ACID + OLAP: You retain the transactional guarantees of Postgres for writes, while gaining columnar speed for reads.
- Speedup: Benchmarks regularly show massive improvements. A representative TPC-DS query that takes nearly 90 seconds in native Postgres can complete in just 137 milliseconds using
pg_duckdb. That's a ~500x speedup.
Limitations of augmenting Postgres for analytics
The hybrid approach is a powerful bridge. Augmentation delays the need for a separate warehouse for potentially years.
But it's not a magic bullet. Eventually, if your analytics load is heavy enough, analytics will contend for CPU and Memory with your transactional workload on the single server. At that point, offloading to a dedicated, serverless scale-up solution (like MotherDuck) is the natural next step. And because the underlying engine (DuckDB) is the same, the migration is trivial.
Migration blueprint: moving from Postgres to an OLAP database
If you determine that a dedicated OLAP solution is necessary, avoid the "Big Bang" migration. A phased, technical approach reduces risk and validates value early.
Phase 1: replicate data from Postgres (CDC)
Don't rely on custom cron scripts to move data. They're brittle and hard to monitor.
- Use CDC (Change Data Capture): Tools like Airbyte, Fivetran, or dedicated Postgres logical replication slots are the standard. CDC tools ensure data integrity and handle deletes correctly.
- Type Mapping: Pay close attention to data types. Postgres
JSONBis powerful but slow for analytics. During replication, map high-cardinality JSON fields to structured columns (e.g.,STRUCTorMAPin DuckDB/Parquet) to enable columnar compression and faster filtering.
Phase 2: transform data with dbt (modeling for OLAP)
Resist the urge to embed SQL transformation logic inside your application code or BI tool.
- Centralize Logic: Use dbt (data build tool) to manage transformations. dbt treats your data models as code (version controlled, tested, documented).
- Modeling Shift: Shift from 3NF (Third Normal Form) used in Postgres to OBT (One Big Table) or Star Schemas. Columnar engines prefer wide, denormalized tables because they only read the columns they need. Joining 10 tables at query time is the enemy of performance in OLAP. Pre-joining them in dbt is the solution.
Phase 3: validate cutover (accuracy, latency, freshness)
Run your new analytical backend in parallel with Postgres for a specific dashboard.
- Compare Results: Ensure numerical precision matches (floating point handling can differ between engines).
- Check Latency: Verify that the "Interactive" promise holds up under load.
- Handle Lag: OLAP systems are rarely perfectly real-time. Update your UI to reflect data freshness (e.g., "Data updated 5 mins ago") to manage user expectations.
Using open formats like Parquet or Iceberg during this phase is a strategic hedge. If you store your history in S3/Parquet, you're not vendor-locked. You can point Snowflake, BigQuery, or MotherDuck at the same files to benchmark them against each other with real data.
Conclusion: choosing the simplest OLAP architecture that meets your scale
Outgrowing Postgres is a sign of success. It means your product has traction and your data is valuable.
But assuming that "Big Data" complexity is the only path forward is an architectural failure.
The complexity of distributed systems, managing partitions, clustering keys, and 60-second billing minimums, is a tax. You should only pay this tax if your data scale (Petabytes) absolutely demands it.
For the 95% of companies operating in the "Medium Data" range, a Scale-Up, serverless architecture offers a superior path. It delivers warehouse performance with the simplicity of Postgres, often at a fraction of the cost thanks to granular billing and low overhead.
Next steps: diagnose, augment, and evaluate
- Diagnose: Check
pg_stat_statementsfor I/O heavy queries. - Augment: Try
pg_duckdbto accelerate workloads in-place. - Evaluate: Spin up a MotherDuck instance. Test the "Dual Execution" workflow with a local notebook and see if the "Local-First" DX improves your team's velocity.
Don't buy for the data you might have in 5 years. Buy for the agility you need today. Simplicity isn't just easier. At this scale, simplicity is faster.
Start using MotherDuck now!
FAQS
When have I truly outgrown Postgres for analytics?
You've outgrown Postgres when analytical queries cause vacuum contention/bloat, high disk reads (I/O amplification), or CPU-bound aggregations that can't be fixed with indexing, partitioning, or materialized views, especially if analytics starts impacting OLTP latency.
What is "medium data," and why does it matter for OLAP selection?
In this guide, "medium data" typically means ~100GB to 10TB. At this size, distributed scale-out warehouses can add unnecessary coordination latency and cost, while scale-up OLAP can often deliver faster interactive queries with simpler operations.
Should I choose Snowflake/BigQuery or a scale-up OLAP engine like DuckDB/MotherDuck?
Choose Snowflake/BigQuery for 100TB+, enterprise-wide workloads, and heavy batch processing. Choose DuckDB/MotherDuck for <10TB, interactive dashboards, embedded analytics, and teams that want Postgres-like simplicity with OLAP performance.
When does ClickHouse (or other real-time OLAP) make more sense than a warehouse?
Pick ClickHouse-style systems when you need high-velocity ingestion (logs/IoT/events) and sub-second queries at high QPS. Expect more operational complexity and potentially more constraints around joins and data modeling.
What is pg_duckdb, and when should I use it instead of migrating?
pg_duckdb lets Postgres run certain analytical queries using DuckDB's vectorized engine. Use it when you want faster analytics with minimal migration, but note that heavy analytics can still compete with OLTP for CPU/memory on the same server.
What's the safest migration path from Postgres to an OLAP system?
Avoid a big-bang rewrite. Use CDC/replication first, add a dbt transformation layer, then do a parallel cutover for one dashboard to validate correctness, latency, and data freshness before expanding.
Why do 60-second billing minimums matter for dashboards?
If your dashboard query runs in 0.5s but you're billed for 60s, you can overpay by ~120x per refresh. For spiky, interactive workloads, fine-grained billing (1s or true usage-based) materially reduces TCO.
What data size is "too big" for scale-up OLAP?
Scale-up OLAP typically works best under ~10TB for interactive workloads. If you're consistently operating at 100TB+ with large batch jobs and enterprise-wide concurrency, scale-out architectures are usually a better fit.


