Jacob Matson

Jacob Matson's photo

Dev Advocate at MotherDuck

Jacob joined MotherDuck after a career as a startup operator in finance and data roles.

38 BLOG POSTS AND VIDEOS

Does "AI-Ready Data" simply mean "Good Data Modeling"?

2026/02/06 - Jacob Matson

Does "AI-Ready Data" simply mean "Good Data Modeling"?

I ran 500 text-to-SQL questions against three frontier LLMs with zero context beyond the schema. 95% accuracy. No semantic layer required.

" Preparing Your Data Warehouse for AI: Let Your Agents Cook" video thumbnail

2026-01-27

Preparing Your Data Warehouse for AI: Let Your Agents Cook

Jacob and Jerel from MotherDuck showcase practical ways to optimize your data warehouse for AI-powered SQL generation. Through rigorous testing with the Bird benchmark, they demonstrate that text-to-SQL accuracy can jump from 30% to 74% by enriching your database with the right metadata.

AI, ML and LLMs

SQL

MotherDuck Features

Stream

Tutorial

SQL Golf: Lessons from Quackmas 2025

2026/01/23 - Jacob Matson

SQL Golf: Lessons from Quackmas 2025

From #N column references to boolean math, explore the extreme techniques used to solve the Quackmas 2025 SQL Golf challenge.

"The MCP Sessions - Vol 2: Supply Chain Analytics" video thumbnail

2026-01-21

The MCP Sessions - Vol 2: Supply Chain Analytics

Jacob and Alex from MotherDuck query data using the MotherDuck MCP. Watch as they analyze 180,000 rows of shipment data through conversational AI, uncovering late delivery patterns, profitability insights, and operational trends with no SQL required!

Stream

AI, ML and LLMs

MotherDuck Features

SQL

BI & Visualization

Tutorial

" The MCP Sessions Vol. 1: Sports Analytics" video thumbnail

2026-01-13

The MCP Sessions Vol. 1: Sports Analytics

Watch us dive into NFL playoff odds and PGA Tour stats using using MotherDuck's MCP server with Claude. See how to analyze data, build visualizations, and iterate on insights in real-time using natural language queries and DuckDB.

AI, ML and LLMs

SQL

MotherDuck Features

Tutorial

BI & Visualization

Ecosystem

"Building a Serverless Lakehouse with DuckLake" video thumbnail

2025-12-26

Building a Serverless Lakehouse with DuckLake

In this hands-on workshop, Jacob Matson walks through building a serverless lakehouse from scratch using DuckLake.

Webinar

Tutorial

What If We Don't Need the Semantic Layer?

2025/12/23 - Jacob Matson

What If We Don't Need the Semantic Layer?

What if AI could discover your business logic by mining query history instead of requiring manual metric definitions? Explore how LLMs are replacing static semantic layers with systems that learn from actual usage.

MotherDuck Integrates with PlanetScale Postgres

2025/12/16 - Garrett O'Brien, Jacob Matson

MotherDuck Integrates with PlanetScale Postgres

Run analytics 200x faster on PlanetScale Postgres with MotherDuck integration. Keep millisecond transactions while pushing analytical queries to serverless compute.

Calling All SQL Sleuths: The Christmas Heist Awaits

2025/12/12 - Jacob Matson

Calling All SQL Sleuths: The Christmas Heist Awaits

Christmas presents have vanished! Use your SQL skills to solve the mystery on DBQuacks and win prizes. 15 challenges. One leaderboard.

"Data-based: Going Beyond the Dataframe" video thumbnail

2025-11-20

Data-based: Going Beyond the Dataframe

Learn how to turbocharge your Python data work using DuckDB and MotherDuck with Pandas. We walk through performance comparisons, exploratory data analysis on bigger datasets, and an end-to-end ML feature engineering pipeline.

Webinar

Python

AI, ML and LLMs

"Empowering Data Teams: Smarter AI Workflows with Hex & MotherDuck" video thumbnail

2025-11-14

Empowering Data Teams: Smarter AI Workflows with Hex & MotherDuck

AI isn't here to replace data work, it's here to make it better. Watch this webinar to see how Hex and MotherDuck build AI workflows that prioritize context, iteration, and real-world impact.

Webinar

AI, ML and LLMs

"Duck Flavored BI: Building an Efficient Data Stack" video thumbnail

2025-10-29

Duck Flavored BI: Building an Efficient Data Stack

Temptation to over-engineer your data stack is everywhere. Watch MotherDuck and Tasman Analytics for the antidote: a practical discussion of why companies try to overbuild and what they can do to resist the temptation.

Webinar

"DuckLake: Making BIG DATA feel small (Coalesce 2025)" video thumbnail

2025-10-14

DuckLake: Making BIG DATA feel small (Coalesce 2025)

MotherDuck’s managed DuckLake data lakehouse blends the cost efficiency, scale, and openness of a lakehouse with the speed of a warehouse for truly joyful dbt pipelines. They will show you how!

Talk

"From Raw Data to Insights with Datacoves & MotherDuck" video thumbnail

2025-09-25

From Raw Data to Insights with Datacoves & MotherDuck

In this webinar, we show how Datacoves and MotherDuck make it possible to connect directly to S3, build dbt models in DuckLake, and visualize the results without the heavy lift of traditional data stacks.

Webinar

dbt

"From Curiosity to Impact  How DoSomething Democratized Data" video thumbnail

2025-09-10

From Curiosity to Impact How DoSomething Democratized Data

​Hear how DoSomething's data team escaped the enterprise data trap, achieving 20X cost reduction and transforming hours-long queries into seconds with MotherDuck.

YouTube

Announcing Pg_duckdb Version 1.0

2025/09/03 - Jelte Fennema-Nio, Jacob Matson

Announcing Pg_duckdb Version 1.0

PostgreSQL gets a DuckDB-flavored power-up for faster analytical queries without ever leaving Postgres.

Nine Keyboard Shortcuts for SQL Flow State

2025/08/22 - Jacob Matson

Nine Keyboard Shortcuts for SQL Flow State

Tired of clicking? Master 9 essential SQL keyboard shortcuts to achieve a true flow state and make your data analysis faster and more joyful. Learn to run queries, comment, format, and even use AI without leaving your keyboard.

Just Enough SQL to be Dangerous with AI

2025/08/04 - Jacob Matson, Alex Monahan

Just Enough SQL to be Dangerous with AI

Learn essential SQL to verify AI-generated queries. Master SELECT, JOIN, and CTEs to safely analyze data with LLMs. Includes DuckDB examples and safety tips

"How to Efficiently Load Data into DuckLake with Estuary" video thumbnail

2025-07-26

How to Efficiently Load Data into DuckLake with Estuary

Learn how DuckLake, MotherDuck, and Estuary enable fast, real-time data integration and analytics with modern open table formats, cloud data warehousing, and no-code streaming pipelines.

YouTube

MotherDuck's Latest AI Features: Smarter SQL Error Fixes and Natural Language Editing

2025/07/25 - Hamilton Ulmer, Jacob Matson

MotherDuck's Latest AI Features: Smarter SQL Error Fixes and Natural Language Editing

Stay in flow with MotherDuck's latest features. Real-time SQL feedback and natural language editing.

I Made Cursor + AI Write Perfect SQL. Here's the Exact Setup

2025/06/27 - Jacob Matson

I Made Cursor + AI Write Perfect SQL. Here's the Exact Setup

Stop debugging AI-generated SQL queries. Learn the exact Cursor + MotherDuck setup that makes AI write working SQL on the first try, with step-by-step instructions.

"Getting Started With MotherDuck Hosted DuckLake" video thumbnail

2025-06-26

Getting Started With MotherDuck Hosted DuckLake

Watch this special edition of our Getting Started with MotherDuck webinar where we'll cover how to use DuckLake with MotherDuck.

Webinar

PostgreSQL and Ducks: The Perfect Analytical Pairing

2025/06/16 - Jacob Matson, Aditya Somani

PostgreSQL and Ducks: The Perfect Analytical Pairing

Learn how to integrate PostgreSQL with DuckDB and MotherDuck for faster analytics. Compare DuckDB Postgres Extension, pg_duckdb, and CDC approaches with practical examples and best practices for each method.

Breaking the Excel-SQL Barrier: Leveraging DuckDB's Excel Extension

2025/05/27 - Jacob Matson

Breaking the Excel-SQL Barrier: Leveraging DuckDB's Excel Extension

Now in MotherDuck & DuckDB, its never been easier to join in your data from spreadsheet sources.

"Stay in Flow with MotherDuck's Instant SQL" video thumbnail

2025-05-21

Stay in Flow with MotherDuck's Instant SQL

​Imagine writing SQL queries that give you instant visual feedback, transforming your entire data exploration experience. That's what Instant SQL enables with MotherDuck.

YouTube

MotherDuck lands on Tableau Cloud: Live, Fast Analytics Unleashed

2025/05/06 - Jacob Matson

MotherDuck lands on Tableau Cloud: Live, Fast Analytics Unleashed

Use MotherDuck to power your Tableau Cloud, Server, and Desktop dashboards.

"More Than a Vibe: AI-Driven SQL That Actually Works" video thumbnail

2025-04-22

More Than a Vibe: AI-Driven SQL That Actually Works

Jacob Matson shares insights from AI-powered spatial data analysis, exploring how to "vibe code" with AI-generated SQL using MotherDuck and DuckDB for real-world decision-making scenarios.

Talk

AI, ML and LLMs

"4 Lightning Talks on Practical AI Workflows from Notion, 1Password, MotherDuck & Evidence" video thumbnail

2025-04-10

4 Lightning Talks on Practical AI Workflows from Notion, 1Password, MotherDuck & Evidence

Learn how data teams at MotherDuck, Notion, 1Password, and Evidence use AI tools to automate workflows, enrich data, speed up BI development, and enhance documentation.

YouTube

"Using SQL in Your Data Lake with DuckDB, Iceberg, dbt, and MotherDuck" video thumbnail

24:42

2025-01-17

Using SQL in Your Data Lake with DuckDB, Iceberg, dbt, and MotherDuck

In this talk at our MotherDuck Seattle meetup, Jacob, developer advocate at MotherDuck, talked about why we should use more SQL and go hands-on with some practical examples of how to read from Iceberg using dbt, DuckDB, and MotherDuck.

dbt

Meetup

SQL

Local dev and cloud prod for faster dbt development

2025/01/16 - Jacob Matson

Local dev and cloud prod for faster dbt development

Spark the Joy of beautiful local development workflows with MotherDuck & dbt

"A duck in the hand is worth two in the cloud" video thumbnail

33:49

2024-11-08

A duck in the hand is worth two in the cloud

What if I told you that you could complete a JSON parse and extract task on your laptop before a distributed compute cluster even finishes booting up?

YouTube

BI & Visualization

AI, ML and LLMs

SQL

Python

Talk

The Data Warehouse powered by DuckDB SQL

2024/11/01 - Jacob Matson

The Data Warehouse powered by DuckDB SQL

Learn how DuckDB and MotherDuck transform data into business insights. DuckDB’s fast SQL processing meets MotherDuck’s cloud integration, creating a flexible, powerful data warehouse solution to solve complex business challenges and drive impact.

Performant dbt pipelines with MotherDuck

2024/10/07 - Jacob Matson

Performant dbt pipelines with MotherDuck

Learn how to take your dbt pipelines to new heights with MotherDuck. This blog walks through a recap of our recent dbt + MotherDuck workshop from Small Data SF. Happy building!

"What's New in Data: Small Data, Big Impact" video thumbnail

41:35

2024-09-19

What's New in Data: Small Data, Big Impact

John Kutay interviews MotherDuck's Jacob Matson about all things data including MotherDuck, DuckDB and more.

Interview

YouTube

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